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Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective
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Peilin SU1, Tongtong SHENG*, 1, 2, Guofeng YUE*, 3
Chinese Journal of School Health | 2025, 46(8) : 1070 - 1073
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Chinese Journal of School Health | 2025, 46(8): 1070-1073
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Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective
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Peilin SU1, Tongtong SHENG*, 1, 2, Guofeng YUE*, 3
Affiliations
  • 1School of Marxism, Nanjing Medical University, Nanjing 211166, Jiangsu Province, China
Published: 2025-08-25 doi: 10.16835/j.cnki.1000-9817.2025245
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In recent years, Chinese college students have shown increased awareness of the importance of physical exercise. However, challenges such as insufficient health literacy, declining physical fitness, and low participation rates in physical activity still persist. To address these issues, the study applies behavioral economics theory and incorporates concepts such as anchoring effects, intertemporal decision-making, loss aversion, and herd behavior, to examine the irrational factors and decision-making preferences underlying college students' physical exercise behaviors. By analyzing the cognitive biases in their decision-making processes, the research aims to propose targeted and scientifically validated intervention strategies, so as to provide references for improving college students' engagement in physical exercise and promoting their overall well-being.

Exercise movement techniques  /  Intervention  /  Health promotion  /  Students
苏沛琳, 盛彤彤, 岳国峰. 行为经济学视角下大学生体育锻炼决策分析及干预策略. 中国学校卫生, 2025 , 46 (8) : 1070 -1073 . DOI: 10.16835/j.cnki.1000-9817.2025245
Peilin SU, Tongtong SHENG, Guofeng YUE. Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective[J]. Chinese Journal of School Health, 2025 , 46 (8) : 1070 -1073 . DOI: 10.16835/j.cnki.1000-9817.2025245
Year 2025 volume 46 Issue 8
7
4
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doi: 10.16835/j.cnki.1000-9817.2025245
  • Receive Date:2025-06-04
  • Online Date:2026-11-06
  • Published:2025-08-25
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  • Received:2025-06-04
  • Revised:2025-07-03
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    1School of Marxism, Nanjing Medical University, Nanjing 211166, Jiangsu Province, China
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表12种不同金属材料的力学参数
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Family
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Number of
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Number of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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