Rail freight is widely recognized for its economic and environmental advantages, yet it remains weakly integrated into firms’ supply chains, particularly in emerging economies. This study aims to investigate the conditions under which rail freight can be effectively integrated into multi-actor supply chains, with specific attention to the role of organizational coordination, information quality and artificial intelligence (AI) in shaping logistics integration outcomes.

The study draws on a quantitative survey of 3,185 stakeholders involved in rail-based and multimodal supply chains in Morocco. The data are analyzed using a combination of machine learning, deep learning and artificial neural network models. These methods are used not only to identify the main determinants of rail freight integration but also to capture non-linear relationships, interaction effects and potential integration trajectories that cannot be addressed through conventional linear models.

The results show that rail freight integration depends primarily on organizational and informational mechanisms rather than on infrastructure alone. Inter-organizational coordination and logistics information quality emerge as the most influential factors. AI contributes positively to rail freight integration, but its effect is conditional: AI tools significantly enhance integration only when adequate levels of coordination and information sharing are already in place. Scenario simulations further reveal that the strongest integration gains arise from the combined improvement of organizational practices and AI adoption.

This research contributes to the literature by shifting the focus from infrastructure-centered explanations toward a systemic understanding of rail freight integration. It is among the first studies to empirically combine machine learning, deep learning and artificial neural networks to analyze logistics integration in an emerging-economy context and to show that AI functions as a complementary and amplifying mechanism rather than a standalone solution.