Hubei Province is major automobile province that represents the prospects for the new energy vehicle industry in China. In order to enhance the competitiveness of the new energy vehicle industry in Hubei Province, This paper employs the “diamond model” to construct the evaluation index system of the competitiveness of the new energy automobile industry in Hubei Province. Determining the weight of each evaluation index by entropy method, and then calculates the scores of each evaluation index of Hubei Province and other benchmarking cities. A comparative analysis is conducted to examine the competitive advantages and shortcomings of Hubei’s new energy vehicle industry. The results show that the competitiveness of the new energy vehicle industry in Hubei Province is at the upper-middle level in the country, and the industrial development foundation has obvious advantages over other provinces and cities. However, there are still problems such as lagging supporting infrastructure, insufficient motivation for innovation and development, and low degree of regional openness and marketization. Therefore, the government should speed up the construction of industrial infrastructure facilities, vigorously cultivate and introduce professional talents, increase the research and development of core technologies and create a good consumption environment.