Range-Extend Electric Vehicle（REEV) has stronger adaptability to user scenarios. To study the current market status of REEV, this paper discusses the advantages and disadvantages of REEV from the users’ perspective, specifically focusing on the analysis of the advantages of REEV in terms of driving range (especially low-temperature driving range) and user experience. Consequently, the user portrait of REEV is sorted out. The results show that REEV has great attraction to users with mileage anxiety in cold climates who prefers the pure electric driving experience, and have development space in the next decade.

Range-Extend Electric Vehicle(REEV)  /  Users Scenario  /  Market launching