Latest ArticlesThis paper reviews the development of science popularization in China history, based on the literature review, statistics, analysis of the status quo of China's science and technology popularization. Then it put forward development strategies and recommendations.
To investigate the cognition and intention of Guangzhou residents' knowledge in food safety so as to provide a basis for popular education on food safety. Questionnaires were distributed to 412 residents selected in random to enquire about their knowledge on food safety. Results show Guangzhou citizens have a strong interest in food safety knowledge, and believe that the present education on food safety is urgent in demand. For them, the most trusted source of popular science on food safety is professional agencies, the most favorite form of education is television and broadcasts, and the most concerned knowledge is how to choose quality food. Age and education level have proven to have a impact on their intention on food safety science popularization. So in order to improve public knowledge on food safety, we should carry out education on food safety science according to the needs and interests of the citizens.
Studies indicate that the images of scientists portrayed on TV screens would significantly influence the public understanding of scientists and science. As one type of TV programs, TV commercials have certain particularities in shaping the images of scientists due to its commercial purposes. Advertisers would fully take into account the target audiences' psychological expectations. They would take advantage of the target audiences' trust and worship towards scientists and science to achieve persuasive communication. The images of scientists shaped in this way follow certain paradigms, and possess some common features. This article, from the perspective of science communication, analyzes the features of the scientists' images portrayed in TV commercials and further explores the reasons for these features. The possible influence of the scientists' images shaped in TV commercials upon science communication is also discussed thoroughly in this paper.
МoИльин was a engineer and a writer on science literature in the former Soviet Union. In Ильин's mind, it was his own responsibility to develop science literature, and he wrote many works on science literature which had international effects. He also did good research on the theory of science literature. Ильин often emphasized two basic points on writing popular science: the first is doing best to fully understand science, and the second is the works must have certain degree literariness. So, the writer must pay attention to the literature. Today, the ideas of Ильин are still quite right, and must insist on the process of writing an article or a book on popular science.
This paper tries to analyze the necessity of establishing a statistical index system of science popularization industry upon an analysis of a large amount of research results that have been achieved in this regard. This paper, based on “national industries classification” standard (GB/T4754-2011), firstly gives a definition of such principal issues as the statistics scopes and statistics targets, secondly proposes some abiding principles on how to design and plan the statistical index, and thirdly puts forward some ideas concerning how to establish an initial framework for statistical index system. In the final analysis, this paper comes up with some suggestions regarding how to improve the statistical work in China, contributing to laying a sound foundation for constructing a perfect and better framework for statistical index system in China.
Bidding for a National Science Popularization Exemplary County (city/district) is divided into two phases, constructing and demonstrating. As there is lack of effective guidance in management, constructing units may get lost on how to play their role in the ensuing demonstrating phase. Based on the analysis of the operation of National SP Exemplary Counties (cities/districts) in their demonstrating phase and following certain constructing principles, the essay tries to define a set of assessing indexes for practice. The index construct is modified by consulting experts and weights are calculated and distributed according to the scores made by the experts. The construct of the assessing indexes is expected to offer a quantifiable reference for the management of the project of the National SP Exemplary Counties (cities/districts).
With the popularity of the Internet, mobile phones, search engines, and application of new media platforms, the ability and speed of people to obtain scientific information has been greatly improved. Traditionally, the dissemination of scientific information pays more attention to the communication process, the circumstances and the impact of dissemination of results. Science fiction plays an important role in the dissemination of scientific ideas, scientific values, and the spirit of science. From the communication point of view, the use of Elaboration Likelihood Model of Persuasion, AMO factors can enhance the influence of science communication in science fiction.
Since it was presented, American science sitcom The Big Bang Theory has been widely appreciated by the audience, including critics and real scientists. Focused on young scientists, the TV play has created an individual style of science sitcom through the integration of science and daily life. Compared with ordinary themes, the science sitcom sets three particular kinds of character relations to advance the story on the background of science. By presenting the differences of the understanding of science, differences and contradictions among scientists and connections with science fiction, the particular character establishment of science sitcom could be enlightenment for science communication.
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