As the main way of science communication, publication is turning to be an independent force and playing more important role in science communication. How can the development of science and technology publications influence science communication? Based on the available statistics of publications in China over these years, the change of breed, quantity, structure and rates of reading preference for science and technology books, this paper analyzes the acceptance of science and technology by the society and the degree of its application, estimates the effect of science and technology books to science and technology communication. The analyses show that the breeds and printing numbers of science and technology books are in good situation. They are of great variety, their printing numbers increase steadily; the contents of the books become rich and diversified. The outstanding problem is: the average kind of science and technology books’ printing number and average kind of science and technology books’ sales volume are cut down. This affected science communication in a direct way. The authors give three suggestions specifically to improve this situation.

Hawking Phenomenon, named after Stephen W. Hawking, is a cultural phenomenon of public science. It has become a current focus in the field of research, publication, the public as well as media. Based on the relevant literature and sufficient survey, the authors of this article attempt to analyze causes of Hawking Phenomenon and decipher implicitly cultural contents of public science in Hawking Phenomenon.

From 1860s to 1890s, China experienced a period called westernization movement. In this period, the knowledge of modern times’ science and technology was gradually passed into China and accepted by the Chinese. The Englishman John Fryer had a great contribution to the spreading and popularizing the knowledge of western science and technology in the late years of Qing Dynasty. He established the journal Chinese Scientific Magazine in 1876, which was the earliest journal of popular science in the modern times of China. It introduced the western science and technology by special content and founded a base for the knowledge popularizing in China. This paper introduces Fryer and Chinese Scienctific Magazine from the aspect of science popularization, analyzes and comments on the situation of science popularization in the late years of Qing Dynasty.

Nowadays, in our country Internet serves mainly the urban inhabitants and has less relation with agriculture, countryside and farmers. The number of Internet penetration ratio in our countryside is only 1/6 of that in the cities, the problem is much more serious in the countryside of west China. Economic condition, educational level and technique barrier bring the obstacles between audiences in the countryside and information concerning farming on the Internet. The development of internet in our western countryside needs a certain transform, that is, Internet should be adapted to the countryside, the cost of using internet ought to be cut down and the method of using it must be much simplified. At present, the most important thing is that measures should be taken to make more farmers get in touch with the information on Internet. To meet the very urgent need of agricultural information, we can combine the actual circumstance of the economy and culture development of different places, and adopt various receiving modes of Internet agriculture information.

Science popularization is related to the overall development of the social economy. So further intensify the popularization of science, enhance the scientific literacy and cultural quality of community residents is a common task of the entire society. Through survey of awareness and satisfaction of scientific activities for community residents, we understand the attitudes and requests of residents for science and find out effective ways which is very necessary to promote the future development of science popularization.

Based on qualitative & quantitative research methods, this article attempts to find out the farmers’ preference for TV programs, willingness of and demands for information service, thus, to provide the first-hand data for exploring the role of TV communication in New Rural Construction. The research shows: farmers like watching TV news, TV film and weather forecast best; communicating “cultural information” by TV has a significant influence on the farmers’ ideology change, rural civilization construction, etc. This paper puts forward: although TV is the major channel of acquiring information for farmers, TV isn’t everything, the function of TV program communication in serving rural areas should be envisaged; one-way TV information service mode can’t satisfy the farmers’ scientific technical information demand. The research suggests using the communication advantage of TV itself, bringing the role and orientation of TV information communication into play adequately, for improving rural people’s humanity quality and basic natural scientific literacy.

In 1975, 186 American leading scientists, including 18 Nobel Prize winners, published a manifesto against astrology, accusing it as a pseudoscientific superstition. Through this and other relative case studies, the author argues that in the practice of science communication, it is necessary to make use of academic progress in science studies which included philosophy, history and society of science in order to avoid negative impacts on science communication from oversimplified and outdated viewpoints of science and naive science communication should be replaced by reflexive one.

The permanent exhibitions of Science and Technology Museum are major content of its exhibition and education, they are also the most important style for the public to take the informal science education. Whether the Science and attracts the public or not and if its exhibitions produce good effect on science education will mainly depend on its permanent exhibitions. How do we know that? Evaluation is the right way. We can learn a lot of information through evaluating, which includes: what do the public like? The deficiencies might exist in the exhibitions. If the display is scientific? If the audience content with the environment, and so on. Such information is essential for the manager to improve management level and enhance the effects of science popularization and education. Thus the author explored the evaluation model of permanent exhibitions of STM from different angles and evaluated some STMs in China. This article concerns some aspects of their research.