Latest ArticlesThe development of science popularization is an important measure to improve public scientific literacy. Digital science popularization is timeless and boundless as compared with the traditional ways of science popularization. Therefore it is more attractive. Digital science popularization has developed rapidly in China in recent years. However, the analysis of audience should be taken into account seriously to grasp their need for popular science knowledge with the least waste of science popularization resources. More attention should be paid to vulnerable groups, especially old people. In the digital age, development of the digital science popularization is necessary for the development of economy and scientific culture, it is a new form with great perspective to promote the scientific literacy of the whole nation.
Scientific literacy refers to the acquirement of the basic knowledge and the comprehension of the basic ideas and values of science and technology, including the mastery of scientific knowledge, methodology and understanding of the influence of science on the society. Humanistic literacy, the essence of which is the concern for the meaning and values of human existence, is people-targeted and people-oriented, with the pursuit of a good life and a good society as its purpose. Humanistic literacy could be attained through general education. Scientific literacy and humanistic literacy ought to be integrated, and a real talent should have comprehensive development in both humanities and sciences.
With the rise of new technologies such as all-media, 3G network and LED display, opportunities and challenges emerge in the field of science popularization. This paper describes the R&D of a new digital facility AMSPW (All-media Science Popularization Window) as well as its application and extension; discusses the significance and different approaches in creating new means for science popularization with new technologies under present circumstances. It presents the establishment of a science popularization system based on AMSPW as well as solutions for notable issues.
This paper analyzes the structure and characteristics of mobile communication industry and features of mobile communication, discusses the present status of mobile science communication industry, gives the analyses of customers’ need. Based on the above analyses, the paper points out that channel monopolization plays an important role in the development of mobile science communication industry. Finally, it draws the conclusion that several elements such as users’ need and mobile terminal technologies exert important influences on the development of mobile science communication industry.
In face of the situation such as basic scientific literacy of citizens in our country is less optimistic and Web 2.0 era is coming, Wikipedia network is becoming a new popular model of science popularization. Wikipedia is a typical innovation of Web 2.0 under the conditions of knowledge society. It can stimulate most of the internet users to be involved in the creation and interaction on the net. Hudong.com, for example, as the largest global Chinese Wikipedia supported and constructed by volunteers from all over the world, makes up the disadvantages of the traditional popular science website, realizes the transformation of the purpose of science popularization, diversification of subjects, change of content organization, transformation of communicative forms and paths, building of self-improvement mechanism etc. However, it also has the following disadvantages: low rate of popularization and low quality of the entries. In conclusion, the paper gives advices aiming at these disadvantages in order to popularize this model better.
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