Studies on Science Popularization
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2023, 18(5): 31-39
• Science Popularization Capacity •
Research on Narrative Strategies of Scientists' Science Popularization Short Videos
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Shi Liyue1, Huang Siyi1
Affiliations
1 Film-Television and Communication College of Shanghai Normal University, Shanghai 200234
doi: 10.19293/j.cnki.1673-8357.2023.05.004
Outline
In recent years, many scientists in diverse fields have participated in the creation of science popularization short videos, creating a wave of "science popularization fever" on major short video platforms. For the creation of science popularization short videos, the narrative approach is crucial. The science popularization short videos created by scientists have different characteristics from those made by others in the narrative approach. Academician Wang Pinxian is a representative figure of scientists participation in science popularization, and he is the "top stream" among Bilibili's content creators. Therefore, based on Wang Pinxian's science popularization short videos released on Bilibili, this paper conducts a case study on the narrative theme, narrative subject, audio-visual symbols and narrative strategies in structure and discourse, analyses the narrative characteristics and the reasons for the success of them, and then tries to provide references for scientists to participate in the practice of science popularization.
scientists
/
science popularization short videos
/
narrative
Shi Liyue, Huang Siyi.
Research on Narrative Strategies of Scientists' Science Popularization Short Videos[J].
Studies on Science Popularization,
2023
, 18
(5)
: 31
-39
.
DOI: 10.19293/j.cnki.1673-8357.2023.05.004
Year 2023 volume 18 Issue 5
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Article Info
doi: 10.19293/j.cnki.1673-8357.2023.05.004
- Receive Date:2023-08-11
- Online Date:2026-09-17