As the dual roles of educators and researchers, university teachers can play a unique position in popularizing scientific knowledge. This paper aims to explore the influencing factors of university teachers' willingness to popularize science to achieve the purpose of motivating them. Based on summarizing the path of college teachers' participation in science popularization and the incentive elements of science popularization willingness in the existing research, it puts forward the hypothesis that the working environment, science popularization resources, personal cost and satisfaction incentive will influence college teachers' willingness to popularize science. A questionnaire survey was conducted on 94 teachers from the state key laboratories of eight universities on Xueyuan Road through the mail survey and the accidental sampling survey. The hypothesis was verified using multiple linear regression analysis. The research results show that science popularization resources can have a positive significant impact, personal costs can have a negative significant impact, and working environment and satisfaction incentives do not significantly impact university teachers' willingness to popularize science education. This paper provides informative suggestions to enhance the willingness of university teachers to popularize science from increasing investment in science popularization, constructing incentive mechanisms for science popularization and developing resources for science popularization in universities.

teachers in universities and colleges  /  willingness to popularize science  /  influencing factors  /  excitation mechanism