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Short video has gradually become an important method for scientific communication, and its expressive force and user foundation have attracted a batch of scientific research institutions to join in the short video creator team. In the study, scientific short videos presented by Chinese Academy of Sciences and its research institutes in the Tik Tok App are sampled to probe into the influence factors of video popularity in a way of empirical research method. It is found that the number of fans of the short video uploader, the viewing number of the topics, content type, narrative approach and expression style of information all affect obviously the popularity of short videos. On the basis of summarizing the features of scientific short videos published by Chinese Academy of Sciences and the analysis results, improvement suggestions of video contents and communication strategy are put forward as references for scientific research institutions in their making of short videos of better efficiency as a kind of scientific communication form.
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| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
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