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Public Engagement of Science and Social Media's Challenges to Science Communication
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Hepeng Jia1, Jingqun Fan2, Guangmang Peng3
Studies on Science Popularization | 2014, 9(2) : 10 - 17
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Studies on Science Popularization | 2014, 9(2): 10-17
• Research Paper •
Public Engagement of Science and Social Media's Challenges to Science Communication
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Hepeng Jia1, Jingqun Fan2, Guangmang Peng3
Affiliations
  • 1Department of Communication, Cornell University, Ithaca, NY 14850, USA
  • 2Biotechnology Communication Center, Huazhong University of Agriculture, Wuhan 430070
  • 3School of Humanities & Social Sciences, Huazhong University of Agriculture, Wuhan 430070
Published: 2014-04-10
Outline
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This paper discusses the transformation of science communication from deficit model to the model of public engagement of science. It then summarizes the challenges of social media to science communication. These challenges include the contradiction between professionalism of science communication and the unconstrained expression enabled by social media, the changing unbalance between scientific elites and the general public, the fast spread of rumors, and the denialism of science caused by irrational populism. Based on a case study of online controversies on genetically modified golden rice in China, this paper concludes that social media can become a potential platform for the public engagement of science, but it is not a ready public sphere. Science communication professionals should facilitate social media to become a better space forthepublic to participate in the process of science.

science communication  /  public engagement of science  /  genetically modified  /  golden rice  /  microblog  /  social media
Hepeng Jia, Jingqun Fan, Guangmang Peng. Public Engagement of Science and Social Media's Challenges to Science Communication[J]. Studies on Science Popularization, 2014 , 9 (2) : 10 -17 .
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Article Info
  • Receive Date：2014-01-09
  • Online Date：2026-07-31
  • Published：2014-04-10
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  • Received：2014-01-09
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Affiliations
    1Department of Communication, Cornell University, Ithaca, NY 14850, USA
    2Biotechnology Communication Center, Huazhong University of Agriculture, Wuhan 430070
    3School of Humanities & Social Sciences, Huazhong University of Agriculture, Wuhan 430070
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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