New media, because of its achievements of information technology, has become a new form of science communication and important channel, it has the immediacy, interactivity, visibility, and other advantages different from the traditional media and favored by the public. In order to make good use of new media, popularization of science and technology (PST) must adapt to the characteristics of new media, popularization of science and technology (PST), should carry out the “micro-PST”, making new media better work for popularization of science and technology (PST) and improving civic scientific literacy.

new media  /  popularization of science and technology (PST)  /  innovation  /  micro-PST  /  mode of transmission