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The PM2.5 Event's Communication Effect and its Influence Factors: Qualitative Data Analysis for Focus Group Interviews
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Luyao Chen, Meiting Chen, Lu Chong
Studies on Science Popularization | 2013, 8(4) : 58 - 65
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Studies on Science Popularization | 2013, 8(4): 58-65
Practice and Reflections
The PM2.5 Event's Communication Effect and its Influence Factors: Qualitative Data Analysis for Focus Group Interviews
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Luyao Chen, Meiting Chen, Lu Chong
Affiliations
  • College of Communication, Fujian Normal University, Fuzhou 350117
Published: 2013-08-10
Outline
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According to the hot issues of science communication on air quality triggered by PM2.5 at the end of 2011, focus group is adapted to research the interviewees' selection bias and the reasons on providing variety of materials and taking the media controversy questions as focuses of the discussion, for analyzing the awareness and communicating effect of mass media's publicity and influencing factors. The communication effect is influenced by the factors of disciplinary backgrounds, education, habits and forms of access to media, credibility of information source and opinion leader, environmental awareness and environment. Based on research results, we give some suggestions on science popularization in the scientific mode of transmission, the use of opinion leaders and the forms of propagation.

PM2.5  /  focus group  /  influencing factors
Luyao Chen, Meiting Chen, Lu Chong. The PM2.5 Event's Communication Effect and its Influence Factors: Qualitative Data Analysis for Focus Group Interviews[J]. Studies on Science Popularization, 2013 , 8 (4) : 58 -65 .
Year 2013 volume 8 Issue 4
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Article Info
  • Receive Date:2013-05-13
  • Online Date:2026-07-31
  • Published:2013-08-10
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  • Received:2013-05-13
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    College of Communication, Fujian Normal University, Fuzhou 350117
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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