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A Study on Public Service Advertising of Science Popularization: Literature Summarize, Conception and Development
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Zheng Yang*, Rongting Zhou
Studies on Science Popularization | 2016, 11(2) : 43 - 51
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Studies on Science Popularization | 2016, 11(2): 43-51
• Theoretical Studies •
A Study on Public Service Advertising of Science Popularization: Literature Summarize, Conception and Development
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Zheng Yang*, Rongting Zhou
Affiliations
  • Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
Published: 2016-04-10 doi: 10.19293/j.cnki.1673-8357.2016.02.006
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Nowadays, the public service advertising of science popularization has started occurrence and got high attention and support from some local government of China. But, the theoretical research on this field is still vacant in China. This paper reviewed the relevant research and the practice experiences of the public service advertising of science popularization in China, and compared with the research and practice in foreign country. Then we got the conclusion that the development of the public service advertising of science popularization in China is insufficient. In view of this situation, we made some advisement for the developing of the public service advertising of science popularization.

science popularization  /  public service advertising  /  theory carding  /  comparative study
Zheng Yang, Rongting Zhou. A Study on Public Service Advertising of Science Popularization: Literature Summarize, Conception and Development[J]. Studies on Science Popularization, 2016 , 11 (2) : 43 -51 . DOI: 10.19293/j.cnki.1673-8357.2016.02.006
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doi: 10.19293/j.cnki.1673-8357.2016.02.006
  • Receive Date：2015-08-04
  • Online Date：2026-07-30
  • Published：2016-04-10
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  • Received：2015-08-04
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    Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
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红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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