In order to gain an insight into what the NYTimes' attitude was and the way how it had organized the coverage on acupuncture during the past 40 years, content analysis and framing analysis have been adopted to identify the main sources of news, subjects, and reporting frames. Results demonstrate that the NYTimes' reports about acupuncture had been related to the patient and western doctors, whose opinions had contributed to 50% for each other among the 9 main sources. Besides, the topic of the medical function of acupuncture had been beyond half among all topics, and doctors from western countries paid great heed to effeteness. We find that the frame of progress presupposition had been widely used, which was more than half. In addition, the reports which had made use of the frame of progress presupposition and focused on western doctors was 64.2% with patients being 83.3%. This fact tells us that a majority of doctors and patients are in support of acupuncture. However, that different topics that doctors and patients were concerned about made their reports covered in different styles.