Nowadays, in our country Internet serves mainly the urban inhabitants and has less relation with agriculture, countryside and farmers. The number of Internet penetration ratio in our countryside is only 1/6 of that in the cities, the problem is much more serious in the countryside of west China. Economic condition, educational level and technique barrier bring the obstacles between audiences in the countryside and information concerning farming on the Internet. The development of internet in our western countryside needs a certain transform, that is, Internet should be adapted to the countryside, the cost of using internet ought to be cut down and the method of using it must be much simplified. At present, the most important thing is that measures should be taken to make more farmers get in touch with the information on Internet. To meet the very urgent need of agricultural information, we can combine the actual circumstance of the economy and culture development of different places, and adopt various receiving modes of Internet agriculture information.

internet  /  agricultural information  /  western countryside  /  receiving modes