Museums are increasingly tied to the visitors. Currently, there is an increasing recognition that museums are existing and available principally for visitors, thus the significance of studies on visitors for the development of museums is self-evident. To know and study visitors has become a necessary basis of for that kind of work, and a standard for assessing high-quality exhibition. The paper conducts case studies on visitors of An Ode to Wuxing exhibition in Huzhou Museum from behaviors, knowledge acquirement and emotion measurement by starting from theories of definition evolution of studies on museum visitors and categorizing and classification of visitors, combined with interactive experience and “visitor-oriented assessment level” mode of research method. Meanwhile, on the basis of visitor study theories, we shall pay more attention to local, community and personal experience during the visitor study.

museum audience research  /  layering  /  approaches  /  Huzhou Museum