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The Scientific Image in the Science Popularization Short Videos under COVID-19: Taking the Videos of CDC Paper Event on the Tik Tok as an Example
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Cong Wang1, Han Guo1, Qian Yang2
Studies on Science Popularization | 2021, 16(1) : 24 - 31
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Studies on Science Popularization | 2021, 16(1): 24-31
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The Scientific Image in the Science Popularization Short Videos under COVID-19: Taking the Videos of CDC Paper Event on the Tik Tok as an Example
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Cong Wang1, Han Guo1, Qian Yang2
Affiliations
  • 1School of Humanities, University of Chinese Academy of Sciences, Beijing 100049
  • 2Zhejiang University Press, Hangzhou 310007
Published: 2021-02-20 doi: 10.19293/j.cnki.1673-8357.2021.01.002
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Taking the short videos of the CDC paper event on Tik Tok as an example, this paper examines the scientific image presented by science short videos, based on the framework of defining the scientific image as “scientific image in the scientific community context” and “scientific image in the public context”. The results show that the number of short videos that can receive a certain amount of attention related to the CDC paper event is limited and the videos in the sample tend to present the scientific image in the public context. Further investigation finds that the transition process from the traditional media to Tik Tok is a filtering process of scientific image in the scientific community context. Producers, the characteristics of short videos and audience may affect the videos’ presentation of the scientific image in scientific community context.

Tik Tok  /  short videos  /  CDC paper event  /  scientific image
Cong Wang, Han Guo, Qian Yang. The Scientific Image in the Science Popularization Short Videos under COVID-19: Taking the Videos of CDC Paper Event on the Tik Tok as an Example[J]. Studies on Science Popularization, 2021 , 16 (1) : 24 -31 . DOI: 10.19293/j.cnki.1673-8357.2021.01.002
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doi: 10.19293/j.cnki.1673-8357.2021.01.002
  • Receive Date：2020-10-30
  • Online Date：2026-07-30
  • Published：2021-02-20
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  • Received：2020-10-30
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    1School of Humanities, University of Chinese Academy of Sciences, Beijing 100049
    2Zhejiang University Press, Hangzhou 310007
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多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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