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Analysis of Science Popularization Accounts on Tik Tok: Based on the Case Study of 21 Influential Tik Tok Accounts
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Kui Ma, Yang Mo
Studies on Science Popularization | 2021, 16(1) : 39 - 46
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Studies on Science Popularization | 2021, 16(1): 39-46
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Analysis of Science Popularization Accounts on Tik Tok: Based on the Case Study of 21 Influential Tik Tok Accounts
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Kui Ma, Yang Mo
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  • School of Humanities, University of Chinese Academy of Sciences, Beijing 100049
Published: 2021-02-20 doi: 10.19293/j.cnki.1673-8357.2021.01.004
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The study dealt with 21 science popularization Tik Tok accounts that are listed within the top 50 or 100 from five popular rankings, and sampled 10 most upvoted short videos from these accounts. By analyzing their subject types, scientific content, narrative methods and scientific accuracy, we found that: some of the short videos lack scientific accuracy by emphasizing visual impact instead of profound narration of scientific content, some short videos tend to use sensational headlines that might represent risk, and short video producers rarely use platform operation rules to expand influence. To solve these problems, this paper puts forward the following thoughts and suggestions: science popularization institutions improve their operational capabilities in presenting appealing Tik Tok content; information sources be reliable to strengthen the authority of accounts and their content; products with distinctive features be created to increase the recognizsability of science popularization Tik Tok accounts; and producers make much use of platform operation rules to enhance the influence of science popularization Tik Tok accounts.

science popularization  /  Tik Tok  /  content analysis  /  short videos
Kui Ma, Yang Mo. Analysis of Science Popularization Accounts on Tik Tok: Based on the Case Study of 21 Influential Tik Tok Accounts[J]. Studies on Science Popularization, 2021 , 16 (1) : 39 -46 . DOI: 10.19293/j.cnki.1673-8357.2021.01.004
Year 2021 volume 16 Issue 1
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doi: 10.19293/j.cnki.1673-8357.2021.01.004
  • Receive Date:2020-03-18
  • Online Date:2026-07-30
  • Published:2021-02-20
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  • Received:2020-03-18
Affiliations
    School of Humanities, University of Chinese Academy of Sciences, Beijing 100049
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表12种不同金属材料的力学参数

Family
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Number of
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种数
Number of
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占总种数比例
Percentage of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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