This paper, taking People's Daily, a representative of print media, as an example, analyzes the role and position of the mass media playing in basic research, and puts forward some suggestions regarding how to promote the research by resorting to help from mass media, these suggestions are stated as follows, to set and determine different targets accordingly, to choose relevant media, to closely cooperate with media, to select appropriate reporting ways and channels, to invite journalists to make a coverage of some basic research ahead of time, and to actively provide some professional training and knowledge concerning science popularization to the media.

mass media  /  basic research  /  People's Daily  /  resources