The illustration of the achievements for the basic science disciplines is made in a rigorously logical and systematical manner, through which the professional term of science community has come into shape, becoming a channel for the social elites to have themselves expressed in the traditional science communication. In modern times, the newly emerging media help to facilitate the birth of new communication era, the ways for the public to gain access to the science information in the web era are characteristic of deconstruction quite different from the previously traditional ways which gave emphasis on strong construction and linearization. How to make the relations between science community and basic science research more interlinked, and how to make it adapt to the new communicating platform in which a huge number of people have themselves expressed to avoid the demise of the dominance of the discourses has become an unavoidable topic of strategic significance.

new media  /  communication  /  basic science discipline  /  creativity