Over the development of the past 25 years, Natural Science Funds of China (NSFC) has now become an important part of national knowledge innovation system, and has provided a strong protection for our country to catch up with and surpass the advanced world levels in basic science fields. Now, the NSFC has been a vital pillar for the sustainable development of social and science enterprise in China. Through the continuous exploration and practice, NSFC has accumulated rich experiences in the management of science funds, and has formed a management system of Chinese characteristic. Meanwhile, through the subsidization of NSFC, the project forms a huge scientific information database of scientific achievements, talented and platforms, etc, by the process of project application to project finished. The science communication of NSFC should start at the information needs of government agencies, scientists group and the public towards NSFC and aim at creating an effective information communication system by using modern science communication methods and different media. It uses sci-tech news reports as the main body using modern communication language, together with other communication means, to inform the general public about the NSFC so as to build a social environment for technological innovation and accelerate the development of social and science enterprise in China. At the same time, it also provides an opportunity for the government, science and engineering and the general public to know more about the NSFC and then to push it to a better future. The communication of NSFC's performance should be launched on the principles of objectivity, authenticity, timeliness, confidentiality and risk avoiding. It also puts forward that the communication should target the needs of audience, integration of communication channels, and timing of communication. It stresses the combination of the internal communication and the external communication. We should give full play to the mix of mainstream media and the sci-tech mainstream media.

Natural Science Funds of China (NSFC)  /  science communication  /  system construction of science communication  /  communication strategy  /  communication effect