“Science” gossip is a type of frequent Internet gossip, which is apt to trigger public opinion changes. The research on the spread law of “science” gossip concerns the effectiveness of social governance and Internet public opinion governance. With all the contents on Sina Weibo platform relevant to the Top 10 science gossips released by the China Association for Science and Technology in 2019 as the research object, this paper analyzes the generation characteristics of “science” gossip in social media platform from the perspectives of relevance, repeatability and generation direction. The result shows that: “science” gossips arise from implicit post truth logic; circle communication of “science” gossip among susceptible population; and the unitary and one-way participants of science communication. Thus, the paper puts forward the logic of “science” gossip governance, namely, the governance view, the field view, the technology view and the science popularization view in the new era.

“science” gossip  /  social media  /  post-truth  /  susceptible population  /  governance