Firstly, comparisons on Spinoza, Deleuze, and Masumi’s manners and essences of “affect” are made. Secondly, based on Spinoza-Deleuze-Masumi’s ontological affect theory, the main features of “Hearts-On”-the trend of contemporary science education-is theoretically explored. Hearts-on Science Education is explained by key concepts of affect theory including virtual, therapy, representation, synesthesia, becoming and subjectivity separately, and then to understand the core of science, to enjoy the joy of science, to feel the beauty of science, to experience the usefulness of science, to become aware of the responsibility of science, and to participate in the development of science. Thirdly, embodied scientific exhibitions of “Hearts-On” are found and analyzed, furthermore, their common feature of narrative is generated. Finally, the concept of “phenomenal narrative” of science center exhibition is put forward, and its theoretical as well as practical significance in science centers’ science popularization practice is discussed.

affect theory  /  Hearts-On  /  science popularization  /  exhibition  /  phenomena narrative