The development of science popularization is an important measure to improve public scientific literacy. Digital science popularization is timeless and boundless as compared with the traditional ways of science popularization. Therefore it is more attractive. Digital science popularization has developed rapidly in China in recent years. However, the analysis of audience should be taken into account seriously to grasp their need for popular science knowledge with the least waste of science popularization resources. More attention should be paid to vulnerable groups, especially old people. In the digital age, development of the digital science popularization is necessary for the development of economy and scientific culture, it is a new form with great perspective to promote the scientific literacy of the whole nation.

science popularization  /  scientific literacy  /  aging