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The Harmony Study on the Creation of Science Film and Receivers' Cognitive Laws——Taking Digital Agriculture for Example
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Ying Tan1, Xuebiao Pan2, Shiwen Zhao1, Qingfeng Li1
Studies on Science Popularization | 2009, 4(1) : 24 - 29
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Studies on Science Popularization | 2009, 4(1): 24-29
• Theory and Practice •
The Harmony Study on the Creation of Science Film and Receivers' Cognitive Laws——Taking Digital Agriculture for Example
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Ying Tan1, Xuebiao Pan2, Shiwen Zhao1, Qingfeng Li1
Affiliations
  • 1Department of Media and Communication in China Agricultural University, Beijing 100193
  • 2Department of Agrometeorology in China Agricultural University, Beijing 100193
Published: 2009-02-10
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Through the theoretical analysis of the hierarchy of receivers' cognitive laws and the communicating effect of video and acoustic works, based on the creation of digital agriculture which is a science film, this article reaches the following conclusions: The creation of video and acoustic works is closely related to the receivers' cognitive structure, the communicating effect of scientific video and acoustic works is directly related to the harmony of receivers' cognitive structure and laws. It means that receivers' psychology, care degree or the awareness (selective attention) to the information is the base of receivers' understanding (selective perception) of works. The receivers' understanding (selective perception) is the step of their acceptance and belief (Selective Retention), their acceptance and belief (Selective Retention) is the result of information accepting. During the process of creating scientific video and acoustic works, we should concern about the subject-researches, clean the creation goal, take a look at the content location and scientific intension, care more about the receivers' cognitive laws and narrative techniques, effort to make the harmonious mutual interaction between the works' value and receivers' soul, thus to edify people to love science, understand science, master scientific technology, improve people's scientific literacy.

scientific video and acoustic works  /  creation  /  receiver  /  cognitive laws  /  harmony
Ying Tan, Xuebiao Pan, Shiwen Zhao, Qingfeng Li. The Harmony Study on the Creation of Science Film and Receivers' Cognitive Laws——Taking Digital Agriculture for Example[J]. Studies on Science Popularization, 2009 , 4 (1) : 24 -29 .
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Article Info
  • Receive Date：2008-11-10
  • Online Date：2026-07-29
  • Published：2009-02-10
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  • Received：2008-11-10
Affiliations
    1Department of Media and Communication in China Agricultural University, Beijing 100193
    2Department of Agrometeorology in China Agricultural University, Beijing 100193
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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