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Mobile Internet Socialization and Public Health Emergencies: A Study on the Phenomenon of “Wearing a Mask on WeChat” during the Epidemic of COVID-19
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Menglin Yang1, Darui Gao1, Wenyi Niu2, Xinying Sun2
Studies on Science Popularization | 2020, 15(1) : 85 - 90
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Studies on Science Popularization | 2020, 15(1): 85-90
Mobile Internet Socialization and Public Health Emergencies: A Study on the Phenomenon of “Wearing a Mask on WeChat” during the Epidemic of COVID-19
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Menglin Yang1, Darui Gao1, Wenyi Niu2, Xinying Sun2
Affiliations
  • 1School of Journalism and Communication, Peking University, Beijing 100871
  • 2School of Public Health, Peking University, Beijing 100191
Published: 2020-02-29 doi: 10.19293/j.cnki.1673-8357.2020.01.013
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Based on the theory of self-presentation, this article took as a case the phenomenon of Internet users wearing a mask on their WeChat avatar during the COVID-19 epidemic, and employed in-depth interview research methods to explore the motivation of self-presenting behind the use of social media avatars. It has been found that users’ motivation for self-presentation in social media is mainly related to dissemination of information, self-satisfaction, and identity. In the case of information dissemination of public health emergencies, social media users’ self-presentation motivation can be fully applied to achieve the goal of scientific communication and popularization.

popularization of public health emergencies  /  science communication and popularization  /  COVID-19  /  social media avatars  /  presentation of self
Menglin Yang, Darui Gao, Wenyi Niu, Xinying Sun. Mobile Internet Socialization and Public Health Emergencies: A Study on the Phenomenon of “Wearing a Mask on WeChat” during the Epidemic of COVID-19[J]. Studies on Science Popularization, 2020 , 15 (1) : 85 -90 . DOI: 10.19293/j.cnki.1673-8357.2020.01.013
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doi: 10.19293/j.cnki.1673-8357.2020.01.013
  • Receive Date：2020-02-12
  • Online Date：2026-07-29
  • Published：2020-02-29
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  • Received：2020-02-12
Affiliations
    1School of Journalism and Communication, Peking University, Beijing 100871
    2School of Public Health, Peking University, Beijing 100191
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小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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