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A Comparative Study on WeChat Official Accounts “Guokr” and “China Science Communication”
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Li Li, Zengyi Zhang*
Studies on Science Popularization | 2019, 14(6) : 58 - 69
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Studies on Science Popularization | 2019, 14(6): 58-69
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A Comparative Study on WeChat Official Accounts “Guokr” and “China Science Communication”
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Li Li, Zengyi Zhang*
Affiliations
  • School of Humanities and Social Sciences, University of Chinese Academy of Sciences, Beijing 100049
Published: 2019-12-10 doi: 10.19293/j.cnki.1673-8357.2019.06.007
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In this paper, the authors analyzed all the articles pushed by the two WeChat official accounts of “Guokr” and “China Science Communication” in a period of three months. The study analyzed their column setting, updating time, author stability, original and reprinted articles, number of reading and praise, content classification, presentation forms, source of the message, contents' disciplinary distribution, topic and hotspots in the two WeChat official accounts by quantitative and qualitative methods according to the system of evaluation indicators. This paper described the characteristics of the two accounts, especially based on the analysis of three aspects: communication forms, content, and interactions between communicators and users. The paper also summarized some specific characteristics for a good WeChat official account in communicating science with the public.

Guokr  /  China Science Communication  /  science communication  /  WeChat
Li Li, Zengyi Zhang. A Comparative Study on WeChat Official Accounts “Guokr” and “China Science Communication”[J]. Studies on Science Popularization, 2019 , 14 (6) : 58 -69 . DOI: 10.19293/j.cnki.1673-8357.2019.06.007
Year 2019 volume 14 Issue 6
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doi: 10.19293/j.cnki.1673-8357.2019.06.007
  • Receive Date:2019-01-15
  • Online Date:2026-07-29
  • Published:2019-12-10
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  • Received:2019-01-15
Affiliations
    School of Humanities and Social Sciences, University of Chinese Academy of Sciences, Beijing 100049
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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