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Audience Satisfaction of Science and Technology Museums Based on Service-Dominate Logic: Case Study of China Science and Technology Museum
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Huicong Zhang1, Shanshan Wang2, Qing Fan2, Wenzhe Tang1
Studies on Science Popularization | 2022, 17(4) : 57 - 64
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Studies on Science Popularization | 2022, 17(4): 57-64
• Science Popularization Museum •
Audience Satisfaction of Science and Technology Museums Based on Service-Dominate Logic: Case Study of China Science and Technology Museum
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Huicong Zhang1, Shanshan Wang2, Qing Fan2, Wenzhe Tang1
Affiliations
  • 1Department of Hydraulic Engineering, Tsinghua University, Beijing 100084
  • 2China Science and Technology Museum, Beijing 100101
Published: 2022-08-20 doi: 10.19293/j.cnki.1673-8357.2022.04.008
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Science and technology museums hold the key to promoting the scientific literacy of society. For better understanding the demand of the public and guiding the museums to improve service quality, this study selected China Science and Technology Museum as the object with a total of 5032 valid questionnaires collected, and PLS-SEM (structural equation model) was applied to get insight into the relationship between audience expectancy, audience participation, perceived quality, perceived value and audience satisfaction. According to data analysis and outputs of the model, this paper put forward management strategies and suggestions for improving audience satisfaction: (1) establishing expectation management consciousness and intensifying social publicity; (2) improving science education quality and stimulating audience’s enthusiasm in participation; (3) creating digital information services and tracking audience’s experience, tightening platform’s marketing controls; (4) enhancing audience’s value perception.

science and technology museum  /  audience satisfaction  /  service-dominate logic  /  structural equation model
Huicong Zhang, Shanshan Wang, Qing Fan, Wenzhe Tang. Audience Satisfaction of Science and Technology Museums Based on Service-Dominate Logic: Case Study of China Science and Technology Museum[J]. Studies on Science Popularization, 2022 , 17 (4) : 57 -64 . DOI: 10.19293/j.cnki.1673-8357.2022.04.008
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doi: 10.19293/j.cnki.1673-8357.2022.04.008
  • Receive Date：2022-05-11
  • Online Date：2026-07-29
  • Published：2022-08-20
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  • Received：2022-05-11
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    1Department of Hydraulic Engineering, Tsinghua University, Beijing 100084
    2China Science and Technology Museum, Beijing 100101
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表12种不同金属材料的力学参数
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Number of
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Number of
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小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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