Based on the context of new media, using new media communication and animation theories, the current situation and problems of new media medical science popularization cartoons are explored. It is found that new media has a direct and far-reaching impact on the communication mode, creative form and profit mode of medical science popularization cartoons. And there are problems such as single creation subject, strong professional theory, monotonous expression form, etc. Taking the three typical medical science popularization cartoon platforms of Xiaodaifu Cartoon, Tencent Medpedia and Hunzhi Health as examples, this paper analyzes the characteristics of medical science popularization cartoons in the context of new media and puts forward several development strategies: broadening the creative theme to accurately locate the needs of the audience and the trend of the times; innovating the narrative methods to enhance the interestingness of the story and the commonality of the language; using new media technology to innovate forms of expression and enhance the audience’s interactive experience and reading interest.

medical science popularization cartoons  /  Xiaodaifu Cartoon  /  Tecent Medpedia  /  Hunzhi Health