As a new scientific community force, science blogs are playing a more and more significant role in science communication by exploring in the forefront of promoting the public understanding of science. Based on the analysis of the development of science blogs and their features, this paper focuses on why and how science blogs can affect the public understanding in terms of dimensions of the communication model, content (scientific affairs), information sender (scientists) and receiver (the public). It will also discuss the trend of science blogs in the coming world of information. Carried by science blogs and mass media, a new scientific communication ecosystem is being formed.

science blogs  /  science blog circle  /  the public understanding of science  /  scientific communication