The article begins with the following seven aspects in which communication of science is involved. They are public, content, variation, market, platform, medium and society. Based on these sides, the paper analyzes factors that affect the diffusion and probes into improving approaches of communication of science. The paper indicates that the seperation of public from science is the certain result of the absence of scientific market and emphasizes the importance of reinforcing platform and establishing policy.

communication of science  /  culture of science  /  audience research  /  strategy analysis