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Content Analysis of Chinese Literature Researching the Interaction——Between Popularization of Science and Advertising
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Zheng Yang1, Weifeng Liu2, Rongting Zhou1
Studies on Science Popularization | 2015, 10(4) : 35 - 43
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Studies on Science Popularization | 2015, 10(4): 35-43
• Research Paper •
Content Analysis of Chinese Literature Researching the Interaction——Between Popularization of Science and Advertising
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Zheng Yang1, Weifeng Liu2, Rongting Zhou1
Affiliations
  • 1Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
  • 2School of Sociology, Nanjing University, Nanjing 210046
Published: 2015-08-10
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This research quantitatively analyze the Chinese literature which studied in the interaction between popularization of science and advertising with the content analysis, and summed up the development and the present situation of this study. We find that, in Chinese context and background, the research of the interaction between popularization of science and advertising is comparatively deficient, fall behind with the practice of the interaction of popularization of science and advertising. But, it is also found that the research of this question increase with a high rate, and has a bright future.

content analysis  /  literature research  /  advertising  /  effect of popularization of science  /  development trend
杨正, 刘伟峰, 周荣庭. 中国科普与广告互动研究的文献分析——基于内容分析方法. 科普研究, 2015 , 10 (4) : 35 -43 .
Zheng Yang, Weifeng Liu, Rongting Zhou. Content Analysis of Chinese Literature Researching the Interaction——Between Popularization of Science and Advertising[J]. Studies on Science Popularization, 2015 , 10 (4) : 35 -43 .
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Year 2015 volume 10 Issue 4
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  • Receive Date：2015-03-22
  • Online Date：2026-07-29
  • Published：2015-08-10
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  • Received：2015-03-22
Affiliations
    1Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
    2School of Sociology, Nanjing University, Nanjing 210046
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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