The contemporary public communication of science and technology has developed to a new stage of using various media and channels to communicate various contents, and the fragmentation and diversification characteristics make the public communication of science and technology is facing many new challenges. Therefore, the contemporary public communication of science and technology has to actively promote the construction of system and the omni-media strategy, in order to integrate various media to form a public communication system, and raise the influence of the public communication of science and technology.

public communication of science and technology (PCST)  /  fragmentation characteristic  /  PCST system  /  omni media  /  media convergence