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Analysis on Current Practices，Issues，and Solutions of International Science and Technology Communication by Chinese Overseas Enterprises
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Zhimin Zhang1, Yanli Wang1, Xiaohui Liu2, Chengying Deng2
Studies on Science Popularization | 2024, 19(6) : 73 - 79
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Studies on Science Popularization | 2024, 19(6): 73-79
• Science Education •
Analysis on Current Practices，Issues，and Solutions of International Science and Technology Communication by Chinese Overseas Enterprises
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Zhimin Zhang1, Yanli Wang1, Xiaohui Liu2, Chengying Deng2
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  • 1China Research Institute for Science Popularization，Beijing 100081
  • 2Global Times Public Opinion Center，Beijing 100026
doi: 10.19293/j.cnki.1673-8357.2024.06.008
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The international science and technology communication undertaken by Chinese overseas enterprises is significant for enterprise development and the construction of the national science and technology image. Currently，Chinese overseas enterprises have developed a certain awareness of international science and technology communication，particularly in fields such as infrastructure and heavy machinery，where their technological strength lays a solid foundation for such communication. These enterprises proactively build a communication network with overseas science and technology media and engage in exchanges and cooperation with local governments，associations，and universities to promote their products，technologies，and corporate brands. However，Chinese overseas enterprises face several issues in conducting international science and technology communication，including systemic risks in political and commercial public opinions，a lack of authoritative and professional support during communication，and a deficiency in storytelling from a native perspective. Therefore，it is necessary to enhance risk awareness，build communication communities，and provide theoretical and professional support to tackle these issues.

overseas enterprises  /  international communication  /  science and technology communication
Zhimin Zhang, Yanli Wang, Xiaohui Liu, Chengying Deng. Analysis on Current Practices，Issues，and Solutions of International Science and Technology Communication by Chinese Overseas Enterprises[J]. Studies on Science Popularization, 2024 , 19 (6) : 73 -79 . DOI: 10.19293/j.cnki.1673-8357.2024.06.008
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doi: 10.19293/j.cnki.1673-8357.2024.06.008
  • Receive Date：2024-07-23
  • Online Date：2026-03-18
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  • Received：2024-07-23
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    1China Research Institute for Science Popularization，Beijing 100081
    2Global Times Public Opinion Center，Beijing 100026
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多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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