Studies on Science Popularization
|
2023, 18(2): 74-82
• Science Communication •
Analysis of the Construction Strategy of Children's Immersive Experience Scene of Science Popularization for Business Drainage
Full
Chen Zhiying1, Wang Nan1
Affiliations
1 School of Art, Tianjin University of Technology, Tianjin 300384
doi: 10.19293/j.cnki.1673-8357.2023.02.009
Outline
At present, the stock business competition is fierce, the consumer groups are scattered, and the "children's economy" has once again triggered an upsurge. Under the dual influence of the information society and the post-epidemic era, the orderly restoration of children's businesses plays a key role in objectively boosting commercial traffic and reviving the market. This paper aims to help many commercial projects increase their entry points for attracting traffic, avoid similarities in business models, open up new channels in the midst of homogeneity, and explore business solutions that are relevant to the current situation. After sorting out and analysing the economy of the children's industry, the theoretical viewpoint of creating a spatial environment system of perceptual immersion experience and building a mental immersion interactive experience context is proposed, and a strategic method of constructing an immersion experience scene with science knowledge conveyance as the core and parents and children as the target user group is summarised, providing inspiration and reference for promoting the development of China's immersion experience consumption market and the practice of linking children's business to science popularisation.
business drainage
/
children's business format
/
science popularization
/
immersive experience
Chen Zhiying, Wang Nan.
Analysis of the Construction Strategy of Children's Immersive Experience Scene of Science Popularization for Business Drainage[J].
Studies on Science Popularization,
2023
, 18
(2)
: 74
-82
.
DOI: 10.19293/j.cnki.1673-8357.2023.02.009
Year 2023 volume 18 Issue 2
PDF
6
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Article Info
doi: 10.19293/j.cnki.1673-8357.2023.02.009
- Receive Date:2022-04-18
- Online Date:2026-09-17