Farmers is one of the important media for science moving towards the countryside in the rural construction movement. Based on the content analysis of the common sense column of the newspaper, it is believed that the newspaper has become a weapon of science popularization under the continuous improvement of intellectuals in rural areas. In the process of science popularization practice, it shows distinct characteristics: paying attention to the needs of farmers, pursuing popularity and understanding, and stimulating farmers’ active demand. Farmers broke the situation that science was only flowing among intellectuals in the past and became an important channel for farmers to obtain scientific information. It promoted the transformation of farmers’ scientific attitude from indifference and exclusion to concern and acceptance and cultivated farmers’ scientific farming, health and other production and living abilities. It also had a vital reference for developing of farmers’ science popularization in the new era.