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Integrating ECM and D&M Models to Study the Willingness of Continuously Participation in College Science Popularization Activities: From the Perspective of College Students as Audience
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Denghang Chen1, Shukun Tang1, 2, Bin Zheng1, Peixiao Qi3
Studies on Science Popularization | 2021, 16(6) : 97 - 105
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Studies on Science Popularization | 2021, 16(6): 97-105
• Papers •
Integrating ECM and D&M Models to Study the Willingness of Continuously Participation in College Science Popularization Activities: From the Perspective of College Students as Audience
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Denghang Chen1, Shukun Tang1, 2, Bin Zheng1, Peixiao Qi3
Affiliations
  • 1Department of Communication of Science and Technology, University of Science and Technology of China, Hefei 230026
  • 2The Research Center for Scientific Communication of Chinese Academy of Sciences, Hefei 230026
  • 3China Research Institute for Science Popularization, Beijing 100081
Published: 2021-12-29 doi: 10.19293/j.cnki.1673-8357.2021.06.012
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Taking university students as research objects, this paper constructs a conceptual model of willingness of continuous participation of science popularization activities including intermediary model. Through investigating and data collection of 24 universities from 3 provinces of Zhejiang, Anhui, and Jilin, analyzed by AMOS and SPSS, we found that willingness of continuous participation is directly influenced by content perception, service perception, cognition trust, social atmosphere and satisfaction, among of which that cognitive trust partially mediates the relationship between content perception and satisfaction. Based on the above, this paper puts forward countermeasures and suggestions: the activies of popularization of science in colleges and universities should make efforts from multiple dimensions; whole process management of science popularization activities should be paid attention to; scientists should be encouraged to join the queue of science popularization by means of system construction in order to improve the content perception level of science popularization activities; a professional team of collega students should be built to enhance the science popularization service ability in colleges and universities.

science popularization activities  /  willingness to continuous participation  /  expectation confirmation theory  /  information system success model
Denghang Chen, Shukun Tang, Bin Zheng, Peixiao Qi. Integrating ECM and D&M Models to Study the Willingness of Continuously Participation in College Science Popularization Activities: From the Perspective of College Students as Audience[J]. Studies on Science Popularization, 2021 , 16 (6) : 97 -105 . DOI: 10.19293/j.cnki.1673-8357.2021.06.012
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Article Info
doi: 10.19293/j.cnki.1673-8357.2021.06.012
  • Receive Date：2021-02-16
  • Online Date：2026-07-30
  • Published：2021-12-29
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  • Received：2021-02-16
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Affiliations
    1Department of Communication of Science and Technology, University of Science and Technology of China, Hefei 230026
    2The Research Center for Scientific Communication of Chinese Academy of Sciences, Hefei 230026
    3China Research Institute for Science Popularization, Beijing 100081
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