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A Study on the Influencing Factors of Public Willingness to Participate in Community Science Popularization Activities——Taking Shenzhen as an Example
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Wanji Chen, Ying Li, Xianglin Su, Yufei Liu, Yixuan Liu1
Studies on Science Popularization | 2021, 16(2) : 59 - 67
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Studies on Science Popularization | 2021, 16(2): 59-67
• Papers •
A Study on the Influencing Factors of Public Willingness to Participate in Community Science Popularization Activities——Taking Shenzhen as an Example
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Wanji Chen, Ying Li, Xianglin Su, Yufei Liu, Yixuan Liu1
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  • School of Media and Communication, Shenzhen University, Shenzhen 518060
Published: 2021-04-20 doi: 10.19293/j.cnki.1673-8357.2021.02.007
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Based on the Theory of Reasoned Action and the Theory of Social Identity, this study explores the main factors affecting the willingness of community residents to participate in community science popularization activities. A questionnaire survey was conducted on 500 Shenzhen residents. This study established a model of influencing factors on residents’ willingness to participate in community science popularization activities, and carried out statistical tests on the hypothesis model. The results of the study found that the perceived value of scientific knowledge, the perceived functional and entertaining value of community science popularization activities, social norms and community identity can positively and significantly predict residents’ behavioral intentions for participating in community science popularization activities. This research injects new empirical materials into the science communication research in Chinese cities, and also provides practical suggestions for science popularization in urban communities.

science communication  /  community science popularization  /  community identity  /  public participation
Wanji Chen, Ying Li, Xianglin Su, Yufei Liu, Yixuan Liu. A Study on the Influencing Factors of Public Willingness to Participate in Community Science Popularization Activities——Taking Shenzhen as an Example[J]. Studies on Science Popularization, 2021 , 16 (2) : 59 -67 . DOI: 10.19293/j.cnki.1673-8357.2021.02.007
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Article Info
doi: 10.19293/j.cnki.1673-8357.2021.02.007
  • Receive Date：2020-05-14
  • Online Date：2026-07-30
  • Published：2021-04-20
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  • Received：2020-05-14
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    School of Media and Communication, Shenzhen University, Shenzhen 518060
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红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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