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A Study on Affinity Construction in the Popularization Discourse in New Media Contexts
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Jianzhen Liu1, 2
Studies on Science Popularization | 2020, 15(4) : 47 - 54
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Studies on Science Popularization | 2020, 15(4): 47-54
• Papers •
A Study on Affinity Construction in the Popularization Discourse in New Media Contexts
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Jianzhen Liu1, 2
Affiliations
  • 1College of Foreign Languages and Literature, Northwest Normal University, Lanzhou 730070
  • 2College of Foreign Languages and Literature, Beijing Normal University, Beijing 100875
Published: 2020-08-20 doi: 10.19293/j.cnki.1673-8357.2020.04.006
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This article analyzes popularization discourse about GM on three WeChat public accounts in an attempt to identify the knowledge-oriented and reader-oriented discursive strategies for the construction of affinity. It is found that the coding of the popularization discourse is characterized by interactivity on the lexicogrammatical and semantic levels. Such a coding orientation plays an important role in the construction of affinity and the realization of the writer’s stances.

new media  /  WeChat public accounts  /  popularization discourse  /  affinity
Jianzhen Liu. A Study on Affinity Construction in the Popularization Discourse in New Media Contexts[J]. Studies on Science Popularization, 2020 , 15 (4) : 47 -54 . DOI: 10.19293/j.cnki.1673-8357.2020.04.006
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Year 2020 volume 15 Issue 4
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doi: 10.19293/j.cnki.1673-8357.2020.04.006
  • Receive Date：2019-05-22
  • Online Date：2026-07-31
  • Published：2020-08-20
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  • Received：2019-05-22
Affiliations
    1College of Foreign Languages and Literature, Northwest Normal University, Lanzhou 730070
    2College of Foreign Languages and Literature, Beijing Normal University, Beijing 100875
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