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An Analysis of Factors Affecting Users’ Satisfaction of Youth Network Science Popularization Channel Based on ACSI Model——A Case Study of “Enlightenment on Scientific Principle” Channel
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Jiuliang Zheng*, Shukun Tang
Studies on Science Popularization | 2017, 12(4) : 43 - 52
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Studies on Science Popularization | 2017, 12(4): 43-52
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An Analysis of Factors Affecting Users’ Satisfaction of Youth Network Science Popularization Channel Based on ACSI Model——A Case Study of “Enlightenment on Scientific Principle” Channel
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Jiuliang Zheng*, Shukun Tang
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  • Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
Published: 2017-08-10 doi: 10.19293/j.cnki.1673-8357.2017.04.006
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On the basis of the American Customer Satisfaction Index (ACSI) model and users’ characteristics and needs of network science popularization platform, the paper constructs an evaluation index system of users’ satisfaction of teens network science popularization channel. By adopting methods of SEM model and questionnaire survey, the paper conducts an empirical research on the typical young people online science popularization platform-“Enlightenment on Scientific Principle” channel, and attests to the theoretical model and research hypothesis. Research shows that network science popularization channel users’ perceived quality and perceived value have positive impacts on users’ satisfaction, whereas, positive impact of users’ expectations on satisfaction has not been verified; users’ expectations impact on perceived value is not obvious; users’ satisfaction is negatively related to users’ complaints and has a positive impact on users’ loyalty. In a nutshell, a number of suggestions for this channel are put forward based on the conclusions of the study.

ACSI model  /  users’ satisfaction  /  science popularization channel  /  empirical study
Jiuliang Zheng, Shukun Tang. An Analysis of Factors Affecting Users’ Satisfaction of Youth Network Science Popularization Channel Based on ACSI Model——A Case Study of “Enlightenment on Scientific Principle” Channel[J]. Studies on Science Popularization, 2017 , 12 (4) : 43 -52 . DOI: 10.19293/j.cnki.1673-8357.2017.04.006
Year 2017 volume 12 Issue 4
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doi: 10.19293/j.cnki.1673-8357.2017.04.006
  • Receive Date:2016-12-21
  • Online Date:2026-07-30
  • Published:2017-08-10
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  • Received:2016-12-21
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    Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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