Personal data is one of the most valuable segments of data and is also the most crucial resource for enterprises to create economic value. The circulation of personal data can unleash its immense potential. However, internet companies are prone to improper trading behaviors in personal data transactions, such as over-collecting personal data,inadequate data desensitization, deviation from the principles of fairness and integrity in contracts, and formalistic informed consent rules. To address these issues, regulatory measures should be implemented through the formulation of model user license agreements, the improvement of data desensitization rules, the clarification of protection obligations for internet companies, the establishment of industry self-regulatory mechanisms, and the enhancement of compliance with informed consent rules.

personal data transactions  /  internet companies  /  trading behaviors