With the rapid development of digital technology, short video platform is playing an important role in empowering rural new quality productivity. By optimizing and improving rural workers, labor tools, labor materials and the combination of this three elements, short video platform enables rural new quality productivity. However, practical problems such as the counterfeiting of agriculture-related short video, lack of industrial integration in some regions, and lack of talents in agriculture-related short video operations, restrict the sustainable development of rural new quality productivity. In this regard, a breakthrough path was given for short video platform to enable rural new quality productivity from four aspects, such as innovation and development, industrial layout, policy environment and talent support. Suggestions on promoting innovation at all levels are put forward for promoting deep industrial integration, doing a good job in system innovation, and cultivating and introducing talents.