With the booming development of digital economy, as the core force to promote the transformation of the insurance industry, insurance technology has become the focus of attention in academic circles. Based on CiteSpace software,the literature in the field of insurtech on China Knowledge Network was visualised and analyzed to reveal its research evolution, core hotspots and future directions. It is found that the number of publications in this field shows a significant growth from 2019 to 2023 and reaches the annual peak in 2023. Representing research institutions include Liaoning University and Southwestern University of Finance and Economics, and the research hotspots are highly focused on “big data” and “artificial intelligence”, “application of blockchain technology” and “innovation of insurance products”.The current research network has not yet formed a systematic and holistic cooperation pattern. The current research network has not yet formed a systematic and holistic cooperation pattern, and the closeness of cooperation between institutions and scholars still needs to be further improved.