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Research on the Development Strategies of Sports Tourism in Guiping City, Guangxi Based on SWOT Analysis
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Junlin LI1, Jun WANG1, Jian LI2
Science Technology and Industry | 2025, 25(15) : 169 - 175
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Science Technology and Industry | 2025, 25(15): 169-175
• Industrial Developmen •
Research on the Development Strategies of Sports Tourism in Guiping City, Guangxi Based on SWOT Analysis
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Junlin LI1, Jun WANG1, Jian LI2
Affiliations
  • 1 School of Physical Education and Health, Guangxi Normal University, Guilin 541006, Guangxi, China
  • 2 Guiping Forestry Bureau, Guiping 537299, Guangxi, China
Published: 2025-08-10
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Methods such as literature review, logical analysis, and SWOT (strengths, weaknesses, opportunities, threats) analysis were used to conduct a systematic examination of the development of sports tourism in Guiping City, aiming to explore its strengths and weaknesses while proposing feasible countermeasures. Through SWOT analysis, it is found that Guiping's advantages including strategic transportation positioning, abundant tourism resources, and rich historical heritage. However, challenges persist in inadequate understanding of sports tourism and insufficient market development expertise. Opportunities arise from contemporary demands for integrated development, supportive policies, and digital-intelligent empowerment, while threats include ecological-environmental conflicts and homogeneous competition from neighboring cities. Development strategies for Guiping's sports tourism are proposed, including the rational integration and development of sports tourism resources, adopting a “sports + tourism” oriented approach citywide, cultivating interdisciplinary management professionals, creating an eco-sports tourism brand with local characteristics, and enhancing governmental support and policy reinforcement.

Guiping City  /  SWOT (strengths weaknesses opportunities threats) analysis  /  sports tourism
Junlin LI, Jun WANG, Jian LI. Research on the Development Strategies of Sports Tourism in Guiping City, Guangxi Based on SWOT Analysis[J]. Science Technology and Industry, 2025 , 25 (15) : 169 -175 .
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Year 2025 volume 25 Issue 15
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  • Receive Date：2025-02-19
  • Online Date：2025-09-18
  • Published：2025-08-10
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  • Received：2025-02-19
Affiliations
    1 School of Physical Education and Health, Guangxi Normal University, Guilin 541006, Guangxi, China
    2 Guiping Forestry Bureau, Guiping 537299, Guangxi, China
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表12种不同金属材料的力学参数
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Number of
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小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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