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Impact of Digital Orientation on New Product Development Performance: The Moderating Effect of Top Management Team Heterogeneity
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Yong CAO1, 2, Ying HE1, Menghan LIU1
Science Technology and Industry | 2025, 25(15) : 264 - 270
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Science Technology and Industry | 2025, 25(15): 264-270
Enterprise Application
Impact of Digital Orientation on New Product Development Performance: The Moderating Effect of Top Management Team Heterogeneity
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Yong CAO1, 2, Ying HE1, Menghan LIU1
Affiliations
  • 1 Management School of Wuhan Textile University, Wuhan 430200, China
  • 2 Research Institute of International People-to-People Exchange for Textile Industry of MOE, Wuhan 430200, China
Published: 2025-08-10
Outline
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Based on the resource-based view and dynamic capability theory, using large sample survey data from high-tech manufacturing enterprises, the mechanism and boundary conditions of the impact of digital orientation on new product development(NPD) performance was empirically analyzed. The results show that digital orientation has a positive impact on NPD performance.Organizational agility partially mediates the relationship between digital orientation and NPD performance.Top management team heterogeneity not only enhances the positive impact of digital orientation on organizational agility, but also strengthens the mediating path of organizational agility between digital orientation and NPD performance, that is, top management team heterogeneity plays a moderated mediating role. The research conclusion can provide theoretical and practical guidance for enterprises to effectively improve NPD performance under the drive of digitalization.

digital orientation  /  organizational agility  /  top management team heterogeneity  /  new product development performance
Yong CAO, Ying HE, Menghan LIU. Impact of Digital Orientation on New Product Development Performance: The Moderating Effect of Top Management Team Heterogeneity[J]. Science Technology and Industry, 2025 , 25 (15) : 264 -270 .
Year 2025 volume 25 Issue 15
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  • Receive Date:2025-02-20
  • Online Date:2025-09-18
  • Published:2025-08-10
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  • Received:2025-02-20
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Affiliations
    1 Management School of Wuhan Textile University, Wuhan 430200, China
    2 Research Institute of International People-to-People Exchange for Textile Industry of MOE, Wuhan 430200, China
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
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Genus
种数
Number of
species
占总种数比例
Percentage of total
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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