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Research on Decision-making of Agricultural Products Supply Chain Considering Brand Building under Information Asymmetry
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Liqiang ZHAO1, 2, Meng SUN1, Jinhuan TANG1
Science Technology and Industry | 2025, 25(14) : 98 - 105
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Science Technology and Industry | 2025, 25(14): 98-105
Industrial Development
Research on Decision-making of Agricultural Products Supply Chain Considering Brand Building under Information Asymmetry
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Liqiang ZHAO1, 2, Meng SUN1, Jinhuan TANG1
Affiliations
  • 1 Economics and Management College, Shenyang Aerospace University, Shenyang 110121, China
  • 2 School of Management, Shenyang Normal University, Shenyang 110034, China
Published: 2025-07-25
Outline
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Aiming at the problem of information asymmetry among members of agricultural products supply chain, the Stackelberg game model of wholesale sales and agency sales was constructed by introducing brand building variables,and the pricing strategy and sales model selection in agricultural products supply chain were explored. The results show that under different market demands,the optimal pricing of green agricultural products is affected by the substitutability rate between the two agricultural products, and the commission rate and high market demand probability jointly affect the choice of the optimal sales model of cooperatives and e-commerce platforms. A suitable cooperative sales model is helpful for cooperatives and e-commerce platforms to achieve a win-win situation.

agricultural product supply chain  /  Stackelberg game  /  information asymmetry  /  brand building  /  sales model
Liqiang ZHAO, Meng SUN, Jinhuan TANG. Research on Decision-making of Agricultural Products Supply Chain Considering Brand Building under Information Asymmetry[J]. Science Technology and Industry, 2025 , 25 (14) : 98 -105 .
Year 2025 volume 25 Issue 14
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Article Info
  • Receive Date:2025-01-10
  • Online Date:2025-09-15
  • Published:2025-07-25
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  • Received:2025-01-10
Affiliations
    1 Economics and Management College, Shenyang Aerospace University, Shenyang 110121, China
    2 School of Management, Shenyang Normal University, Shenyang 110034, China
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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