Panel data of 30 provinces (Due to the lack of data, the statistical data mentioned here do not include the Tibet Autonomous Region, the Hong Kong Special Administrative Region, the Macao Special Administrative Region and Taiwan Province) in China from 2013 to 2022 were selected to construct the index system of new quality productivity development, and the entropy method was used to measure the index system to explore the impact of new quality productivity on cultural product exports. The empirical analysis shows that the development of new quality productivity has a significant promotion effect on the export of cultural products, and the conclusion is still valid after the robustness test and dealing with the endogeneity problem. The promotion effect of new quality productivity on the export of cultural products shows obvious heterogeneity effect in terms of geographic regions and the degree of opening up to the outside world, and the promotion effect is more significant in the middle-eastern region and the region with a high degree of opening up to the outside world. The further mechanism test shows that the new quality productivity can promote the export of cultural products by improving the level of regional scientific and technological innovation.

cultural industry  /  new quality productivity  /  cultural trade  /  high-quality development