With the development of the deep integration of culture and tourism, “Hanfu fever”as a new business form has been widely concerned by the society and the industry. By collecting the postings of tourists on the two social media platforms of Weibo and Douyin on Luoyang Hanfu tourism, text analysis was adopted and ROST CM-6 software was used to conduct high-frequency words, semantic network and emotion analysis to explore tourists’perception of Luoyang Hanfu tourism image.The results show that the overall image perception of tourists to Luoyang Hanfu tourism is dominated by positive emotions, but there are still some negative emotions. Based on the theory of symbol interaction, concrete and feasible suggestions are put forward from the aspects of symbol interaction, consumption and cultural experience of Hanfu culture, so as to promote the in-depth development of the integration of Hanfu culture and tourism in Luoyang.

symbolic interaction theory  /  Hanfu tourism  /  tourism destination image  /  Luoyang