In recent years, live broadcasting, as an emerging brand promotion method, has been widely used in news, legal, medical and other industries. Tobacco and other advertising-restricted industries have made a lot of exploration for the application of live broadcast technology in brand promotion and marketing. Two common live broadcasting solutions were analyzed and compared, an enterprise intranet live broadcasting solution was proposed based on collaborative mechanism, focusing on the design, development and application of the multi-point collaborative live interactive management system.

ad-restricted  /  live streaming  /  multipoint collaboration  /  live interaction  /  data analytics